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Home Business ArticleStay-at-home moms succeed on the side ......... By Jenny CallisonLast May, Westwood resident Treva Lambing felt the need to retire from her job as buyer for the Taft Museum's gift shop to stay at home with her son, 11, and daughter, 7. "Most people end up going back to work when their kids go to school; I was the opposite," she said. Lambing, 44, wanted to take advantage of her background in fashion design, a flair for sewing, and 21 years' experience in retail. "So far, I have had some great success with my purses," she said. "I can't say that they are flying off the shelf yet, but I am developing a following." Lambing creates the handbags and markets them as well. "It's not a bad way to start," she said. "I'm targeting more stores, but I'm only one person, and I have to do everything." Though Lambing works from home, her schedule is flexible enough to permit her a more active role in her children's activities. "So they find something that fits in with their current lifestyle and interests," says Vogel. "It can be very fulfilling for them." Providing hair care One woman who is seeing strong success working from home is Tawana Smith. When she failed to find natural, good-quality ethnic hair care products for her daughters, Smith, 41, of West Chester Township, started her own Internet-based business in May 2002."We would go to local stores looking for hair care products, with little success," she recalled. "Out of frustration, my husband, Brian, turned to the Internet." After finding some products they liked, the couple decided to start a home-based Internet company that would offer those and other specialized African-American hair-care supplies. Treats for dogs Keeping personal life and work separate is more difficult for Melissa Gruenhagen, 43, of Hamilton, who - like Lambing - both produces and markets her merchandise. The single mother of two has developed a line of distinctive dog treats, which she makes from scratch. Sometimes her daughter, 12, and son, 7, help her roll and cut out the seemingly endless batches of dough. "It's so satisfying to make your own money; very different from working for somebody else," said the former librarian and teacher. Puppets for kids Liz Gantzer got the idea for Hushpuppets when her two teen-age boys were younger. "My kids spent far too much time in front of the TV and playing video games," said Gantzer, of New Richmond. So she began making puppets to get the kids to interact with each other. Stepping back Sometimes such cottage-industry businesses can go too well - the combined mommy pressures and work pressures force work-at-home moms to step back a bit. That was the case with Melissa Cirulli of Fort Mitchell. Several years ago, Cirulli, 32, and a friend formed Beyond The Rainbow to market their handmade children's clothing. Cirulli was going through a divorce and needed additional income; her partner, Missy Jones, wanted a creative outlet when her two children were in school.
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