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Over the years, I've had several copywriters ask me how important it is to have an "agency quality" website. My answer is always the same: it's very important if you are prospecting other than locally. When you prospect locally, the client can meet you personally. But when you prospect nationally, your website, "telephone" personality, and marketing materials form the basis of your prospective client's impression of you. Fortunately, it's not difficult to find a designer/webmaster who can help you build a high quality site at a reasonable cost. And some of my students do a very nice job of creating a quality site themselves. Because I've found national prospecting to be far more profitable than working with local business, I encourage my coaching students to prospect nationally (and sometimes internationally), and create a website that supports a sophisticated positioning.

AMERICA , LAND OF THE FREE , HOME OF THE BRAVE! by Alan W. Duckworth

"But for how long ? !" We send our brave men and women off to fight in a foreign land , while we allow certain anti Christian government officials to little by little chip away and remove the vary "GOD given" freedoms that we sent them off to defend! We allowed the BIBLE to be removed from our public schools while we allowed the" theory" of evolution to be forcibly taught to our Children we look at incidents like Columbine and we hear a woman who's lost a child in a school shooting say GOD how could you let this happen ? YOUR ANSWER : YOU SAID GOD WASN'T ALLOWED IN SCHOOLS ! It's now more easily done to sneak guns and explosives into a public school , than it is to read a Bible there , and the A.C.L.U. won't file a law suit for bringing a gun or bomb to school , but they sure will if you bring a Bible.

Create a Resource Website for Your Company by Mark Meshulam

As small business grows, it accumulates forms, lists, procedures and other resources which become the backbone of the company's functioning. Over time, these important documents become scattered and soon people begin asking, "Is this the most recent form we should use?" "Is this the latest list?" "Where is the certification we just updated?" Coherent use of resources is essential to your work, yet bringing about coherence can be a daunting task, especially if the resources have been allowed to grow uncontrolled. But it's not impossible. It just takes a well-chosen method and a quiet afternoon.

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